Every bear has a first chapter.
We write the second.

Willowbeary began with a single bear on the floor of a laundry room, an old gray bear that was once well-loved, but over time had ended up stained and torn until he was currently on his way to being thrown away. Half of his fur was discolored by spills better left unknown, his eyes had been chewed by an over rambunctious puppy, and all of his stuffing was compressed down until he was more pancake than bear. A youngest child had carried that bear everywhere once; it seemed wrong that the story should just stop, especially as he had held so many memories. We carefully unstitched him, washed his fur with more care than was probably reasonable, replaced his eyes, restuffed him, and sewed him back up. Not only did one less plush toy find its way into the landfill, but a beloved friend was reunited with his person and countless memories preserved. What we learned from that very first bear is that teddy bears and their bear friends have a lot more love to share, if just given a second chance.

Today we rescue bears, bear friends, and the occasional reclaimed treasure from estate sales, donation bins, second-hand stores, basements, and forgotten attic boxes. Each one is cleaned, repaired (when needed), and most importantly listened to.

When you adopt, not only do you protect a teddy bear from being discarded and forgotten, you get to be a part of the next chapter in their story—one where they are reclaimed and loved again.